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Retail KPIs

Weighted Distribution

Percentage of category turnover held by the stores that carry your SKU.

Weighted distribution answers the question: of all the money spent in this category, what share happens in stores where my product is available? A drop in weighted distribution is often the first sign of a delisting risk.

Use this KPI in your commercial reviews

Sell-Out Copilot computes this metric automatically across every SKU, customer and category.