Sell-Out Copilot
Retail intelligence for commercial teams

Understand your sell-out. Know where to act next.

Bring together sell-out, stock, promotion, assortment and retail price data to understand performance, identify opportunities and prioritize your next commercial actions.

Built for Key Account Managers, Sales Directors and Trade Marketing teams.

Start with the retailer files you already receive.

Executive Snapshot
Illustrative data
Sell-out vs. last year
+8.4%
Performance outside promotions
+5.2%
SKUs at stockout risk
3
Sell-out · last 12 weeks
Growth driver

Best Buy contributes the largest share of growth.

Promotion opportunity

Review successful promotions not yet repeated this year.

Stock risk

3 SKUs may run out during upcoming promotions.

All your retailers. One place to analyze their data.

Analyze data from any retailer, in the United States and worldwide. Sell-Out Copilot can be configured to work with different retailer file formats.

  • Walmart
  • amazon
  • COSTCO
  • Target
  • BEST BUY
  • The Home Depot
  • Lowe's
  • Carrefour
  • TESCO
  • MediaMarkt
  • Fnac Darty
  • Boulanger

Illustrative retailer examples. Logos do not imply a customer relationship or partnership. Data compatibility depends on the files provided and initial configuration.

How It Works

Use the files you already have.

Upload your files, send them by email or connect them through Google Drive or SharePoint.

Upload files

Import your retailer files directly into Sell-Out Copilot.

sellout_week.xlsx
stock_levels.csv
promo_plan.xlsx

Send files by email

Forward your retailer files to your workspace’s designated email address.

To: data@your-workspace
sellout.xlsx stock.csv

Connect Google Drive or SharePoint

Connect your data files through Google Drive or SharePoint to automate file retrieval and updates.

Google Drive
SharePoint
Sell-Out Copilot
workspace

After initial configuration, your data is structured and consolidated into a shared workspace. Available analyses depend on the data you provide.

Sell-outStockPromotion plansAssortmentIncoming orders
Sales drivers

See what is driving growth—and what needs attention.

Compare sell-out with last year and explore performance by retailer, brand, category and SKU. Understand how promotions and performance outside promotions contribute to the overall picture.

  • Identify growth and decline contributors.
  • Compare current performance with last year.
  • Distinguish promotional sales from performance outside promotions.
  • Identify product and assortment opportunities for retailer reviews.
Performance vs. last year
Illustrative data
Best Buy
+11.2%
Walmart
−3.1%
Assortment review: Product A is growing outside promotions (+14%).
Promotion performance

Prepare your next promotion negotiation.

Compare promotion activity and observed uplift, identify successful operations to consider repeating and review opportunities against last year’s plan.

  • Compare promotion activity with last year.
  • Review observed uplift against a non-promotional baseline.
  • Identify successful promotions to consider repeating.
  • Review last year’s promoted SKUs not yet included this year.
  • Check stock coverage for planned promotions.
Promotion action plan
Illustrative data
  • Repeat candidate — Product A: observed uplift 2.4×.
  • Review opportunity — Product B was promoted last year.
  • Stock check — Product C has insufficient projected coverage.

Items to review — not guaranteed outcomes.

Channel Management

Coordinate promotions across retailers.

Channel Management highlights simultaneous promotions and closely spaced promotional periods for the same SKU across retailers, helping your team review and coordinate commercial plans.

  • Identify the same SKU promoted simultaneously at multiple retailers.
  • Review timing differences between retailer promotions.
  • See affected products, retailers and dates.
  • Prepare coordination discussions across accounts.
Channel Management · Product A
Illustrative data
W18W19W20W21W22W23
Best Buy
Walmart
Promotion overlap to review · W20
Stock & forecast

Anticipate stock risks before upcoming promotions.

Use sell-out history, promotion plans, stock levels and incoming orders to project stock availability and identify references that need attention.

  • Identify current stockouts.
  • Review projected stockout risks.
  • Check availability during upcoming promotions.
  • Prioritize replenishment discussions.

Projected availability depends on the latest data and forecast assumptions.

Projected coverage (weeks)
Illustrative data
Product AOK
Product BRisk in 4 wks
Product CPromo W6 at risk
Upcoming promotion · W6 Incoming delivery · Product B, W3
AI Copilot

Ask your data the questions that matter to you.

Go beyond standard dashboards. Ask questions in plain language and request specific analyses based on the data available in your workspace.

  • “Why are my sales declining at Best Buy?”
  • “Which products are growing outside promotions at Walmart?”
  • “Which promotions should I consider repeating next quarter?”
  • “Which SKUs are at risk of running out during planned promotions?”

Explore a specific retailer, product, brand, category or period. Available answers depend on the data in your workspace.

AI Copilot
Illustrative data
Q2Best BuyUploaded workspace data
Which promotions should I consider repeating next quarter?
Based on the uploaded promotion and sell-out data for Q2, Product A recorded an observed uplift of 2.4× and Product B recorded 1.8×. Both are candidates to review for the next plan. Product A also needs a stock coverage check.
Ask a question about your data…
Email Reports

Your analyses and alerts, delivered to your inbox.

Choose the retailers, brands, categories and report types relevant to your role. Receive personalized summaries and open Sell-Out Copilot when you need to investigate further.

Executive summaries and Channel Management reports are also available. Configure report subscriptions for each user’s commercial scope.

Price monitoring runs weekly. Other report timing depends on the report type and data updates.

Your promotion review — Best Buy
Illustrative
Repeat candidate: Product A recorded an observed uplift of 2.4×.
Plan review: 3 SKUs promoted last year are not yet included in the uploaded plan.
Stock check: Product C needs attention before its next promotion.
View Promotion Analysis
Retail price tracking

Track retail prices alongside your commercial performance.

Add product page URLs to monitor displayed prices every week. Keep a history of observed prices and review changes alongside sell-out, stock and promotion data.

  • Weekly price checks from product URLs.
  • Recorded price history by product and retailer.
  • Deviations from a configured reference price.
  • Price differences between retailers.
  • Personalized price-watch emails.
Product A · observed prices
Illustrative data
Retailer 1$199.99Reference
Retailer 2$189.99−5%
Retailer 3$175.99−12%
History since tracking started

Frequently asked questions

Turn your retailer files into your next commercial actions.

Explore Sell-Out Copilot to see how sales analysis, promotion planning, Channel Management, stock projections, price tracking and AI work together.