Sell-Out Copilot
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Retail KPIs

Sell-Out

Units or value sold by a retailer to end shoppers over a given period.

Sell-out is the demand signal that matters most for consumer brands. It is measured at the point of purchase (POS) and is typically shared by retailers on a weekly cadence.

Sell-out drives replenishment decisions, promo effectiveness measurement, and category management dialogues.

Use this KPI in your commercial reviews

Sell-Out Copilot computes this metric automatically across every SKU, customer and category.