Retail KPIs
Sell-In
Units or value shipped from a manufacturer to a retailer over a given period.
Sell-in equals what the brand invoices, not what the shopper buys. Aligning sell-in with sell-out over time avoids building phantom demand in the trade.
Use this KPI in your commercial reviews
Sell-Out Copilot computes this metric automatically across every SKU, customer and category.