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Promotions

Promotion Uplift

Incremental units sold during a promoted period compared to the baseline.

Promotion uplift is typically expressed as a multiplier (1.5x, 2.3x) of the non-promoted baseline. Uplift above 2.0x generally indicates a promo that recruits new buyers rather than subsidizing loyal ones.

Use this KPI in your commercial reviews

Sell-Out Copilot computes this metric automatically across every SKU, customer and category.