Sell-Out Copilot
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Retail KPIs

Distribution

The share of retail stores where a given SKU is available for sale.

Reported either as numeric distribution (percentage of stores stocking the SKU) or weighted distribution (percentage weighted by store turnover). Weighted distribution is the more commercially meaningful metric.

Use this KPI in your commercial reviews

Sell-Out Copilot computes this metric automatically across every SKU, customer and category.